AQO 3306/11-15 Oral question to the Minister of Enterprise, Trade and Investment
To ask the Minister of Enterprise, Trade and Investment for her assessment of the damage caused to Northern Ireland's tourist brand by the recent unrest.
Asked by Stewart Dickson MLA on 24 January 2013
- Answered
- Oral
- After due date
- Tabled
- 24 January 2013
- Answer due by
- 4 February 2013
- Answered
- 7 February 201314 days after tabling
- Department
- Department for the Economy
- Priority question
- No
Answer
The press coverage of Northern Ireland in recent weeks has portrayed a negative image of Northern Ireland which is unhelpful especially as this region has been so successful in attracting visitors in recent years.
The ni2012 campaign was hugely successful in enhancing the image of Northern Ireland and I want to ensure that a positive message continues to be delivered.
My Department, through NITB and TIL, remains fully committed to promoting Northern Ireland as a visitor destination; providing reassurance to potential visitors and emphasising that it is ‘business as usual’ in Northern Ireland.